Services
Two 90-minute one-on-one sessions designed to map your macro landscape and define a clear forward plan.
What it involves We begin with guided sessions covering your brand, market position, pricing, customer, and growth ambitions. This is supported by dedicated customer and market research, undertaken between our first and second sessions. Your bespoke strategy delivers you a clear, actionable plan specific to your brand or product. Presented to you and your team in a follow-up session, ready to move into execution.
What you walk away with A defined brand direction, grounded in research rather than assumption. The clarity to brief your team, a partner, or yourself with confidence.
Suited to Founders and teams seeking direction before committing to execution. Ideal if you're at a decision point; a launch, a stalled growth trajectory, or a shift in market position and need an outside, senior perspective before moving forward.
Strategy
Projects
Delivery partner for agencies or in-house teams, working as an extension of your existing capability.
What it involves End-to-end support across go-to-market plans, campaigns, product and season launches, and events marketing. I work within your existing brief and team structure — embedding where needed, advising where useful to deliver against defined goals without the overhead of a full agency engagement.
What you walk away with Senior marketing execution, delivered to your existing brief and timeline, without adding permanent headcount or agency layers.
Suited to Clients with existing briefs and defined goals, who need capable hands to deliver — not another strategy phase. A trusted partner for teams who know what they need and want it done well.
Examples
CRM Integrations
Seasonal launches
Go-to-Market planning
Events and field marketing
Qualitative and Quantitative research programs
Product Campaigns
Fundraising
Customer Journeys
Retainers
A 3+month engagement providing a fractional Marketing Manager on a daily rate.
What it involves Ongoing, embedded support at a senior level structured around your team's rhythm rather than a fixed project scope. This is a flexible arrangement designed to move with the needs of the business over the engagement, whether that's steady-state marketing management or support through a period of change.
What you walk away with Continuity of senior marketing leadership over a sustained period, vs a full-time hire.
Suited to Agencies needing to extend capacity, or in-house teams navigating growth, transition, or a leadership gap. Best suited to relationships expected to run beyond a single project or where briefs are not yet finalised for upcoming work.
FAQs
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Fractional marketing enables brands and agencies to access senior-level marketing leadership for a portion of time, rather than committing to a full-time hire.
Unlike an agency, there's no team layer or account management overhead. You're working directly with me - as the person delivering the work for your brand.
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If you are looking for clarity and direction before committing to execution, start with Strategy. If you already have a brief and defined goals, Project service is the right fit. If you need ongoing, embedded support over a longer period, Retainers are designed for that. If you're still unsure, the complimentary walkthrough is built for exactly this conversation.
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Strategy is a fixed-fee engagement with two options available, to suit varying business models.
Project service is scoped against your brief, timelines and outcomes.
Retainers operate on a daily rate across a minimum 3-month term. Get in touch for a tailored quote based on your specific needs. -
Many clients begin with Strategy to establish direction, then move into Marketing or Retainer services for delivery.
Services are designed to work independently or together - start wherever fits your current stage. -
A core part of how I work is becoming a partner to your exisiting team. Whether embedded within or delivering alongside an existing agency relationship, the practice is designed to extend capability, not replace it.
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Book a complimentary 15-minute walkthrough, or go straight to a Strategy Consult if you already know the direction you need support in.
Book a 45minute Strategy consult to discuss your brand future, and get clear about your way forward. Fees apply.