Brand Marketing Book Club
From time to time clients ask how they can navigate the world of brand-thinking, both the philosophical, the concepts and the practical. These resources have brought clarity to an ever-evolving industry and are my list of must-read books and evidence based theories on brand marketing.
Creative & Narrative
Building a Story brand
Start with Why
This Is Marketing
Contagious
Made to Stick
Applied strategy
Zag
The Brand Gap
Foundational frameworks
Aaker's Managing Brand Equity
Building Strong Brands
Brand Leadership
Evidence-based / Textbooks
Keller's Strategic Brand Management
Byron Sharp's How Brands Grow (parts 1 & 2)
